Make the right decision for your next event - Philadelphia Business Journal:

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In response, many healthy companies are scrambling to cancek key gatherings that could havea positive, measurabl impact on their bottom lines, simply to avoid the “AIt Effect.” So how do you decide if now is the right time for an event? And if you proceed, how do keep your businesse from being the subject of the next big news story? Deliberatee and thoughtful program design is a So too is a clear and measurable plan that is consistentlhy documented, monitored and measured.
According to the EventView 2009 survey released by MeetingProfessionalsz International, 53 percent of respondents believse that event marketing is the “discipline that best accelerateas and deepens relationships with targetg audiences.” However, event marketing is not alwayds the best answer. In better economic times, AIG’x decision to spend $440,000 for a division that generates billionse of dollars may be asmarty one.