New Naked City publisher plans to bring back monthly magazine

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Operating under the new corporation GreenTangerines LLC, Follis, Naked City’s formet managing editor, produced her firsyt edition as publisher last “We’re going to try and bring it back to its formerd glory, if you will,” says who created Naked City in 2007 with FocusOn LLC Presidentg Derek Dusek. Follis spent $12,000 to start Green lease a workspace and buy She willpay FocusOn, which still owns the Naked City an undisclosed licensing fee to publish the magazine.
Follis says in recentg months, the monthly magazine — which spotlights Wichita’s art, fashion, entertainment and nightlife — was losing , the parent company of FocusOn, asked Naker City last year to lose its edgy she says, because the word ‘naked’ carries a negativwe connotation. And even though the magazine turned its first profiin November, the company cut pages and revisesd its City’s cover page. By the time Nakedc City changed its name to NC and negative feedback from readerzstrickled in, Follis felt it was time to make the publicatioj her own.
The deal was done in two Chris Elston, associate publisher at , says Nakefd City doesn’t impact her magazine much. She says job will change significantly now that she isa “A publisher’s role is more big picture,” she Follis will continue to handle the editing and the assigning of work to 20 freelanced writers and eight part-time photographers. She will sell advertising with Duseok and has contracted threesales associates. Dusek says the decisio n to sell Naked City rights was a chanc e to get ahead of effects the economy will have on the Eachmonth , prints 10,00 copies.
It is supported solely by Follis wouldn’t reveal revenue numbers, but ads range from a quarter-page ad for $300 to the outsidse back coverat $1,500. Dusek says advertiserd pulled back inrecent “Moving forward, we knew it would probably get a little tight,” he says. Follis changed the covetr back to its original format and increased the page county to48 pages, which required more ads. “Additional advertisinfg hasn’t been that hard to find,” Follis says. “People are receptivse to our product ... we are working on building thosee relationships with advertisers that had never been in ourpublicatiojn before. “These things take time and nurturing.
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