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Terms of the deal were not disclosed. Admira analyzes demographic data on viewersz to generate more targeted TV ads and also adds automatioj to thebuying process. The two companie s tested the system, using Admira with the NBC Local Media group in Marcn to buy and sell local television ads inLos Angeles. "Outr initial test of the systemin L.A. is off to a greatf start. Admira provides us with the potential to help attracyt an entirely new segment of advertisers to thelocal marketplace, particularly small and midsizd businesses that might not otherwise be able to buy loca l television station advertising, which is a huge leap Frank Comerford, president of platform development and commercial operationds for NBC Local said in a statement.
The full partnership is set to begin in the The two giants are more known through their linkthroughn MSNBC.
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