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Two investors provided only private equity: and . ZM Capitalo is the private equity investmenf fundof ZelnickMedia. will provids mezzanine debt financing and an equity investmenrt through its VSS Structured CapitalII fund. All threes of Cannella Response’s new investors are basedc in NewYork City. Termsw of the transaction werenot disclosed. Cannella Responser will continue to be managed by its currentmanagemenrt team, led by founder and executive director Franik Cannella and CEO Robert Medved.
Cannella Responser Television executives are not disclosing who now holds a majority stake in the The investments by ZM Capital and Palladium Equity Partners will enable Cannella Response to accelerate its growtnh by investing in both new acquisitions and developing new servicez andmedia offerings, the company “ZM Capital and Palladium Equity Partners each bringh tremendous expertise and capital resources to the company as we expand our clienft relationships and bring new and excitingf media opportunities to the direct response television market,” Franko Cannella said.
Cannella Response Television is based in Burlington with regiona offices in Los Angeles and New Cannella Response Television was advised on the transactionb by a team from investment bankingf firmPetsky Prunier, New York City.
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