Target market - bizjournals:

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“There’s at most 10, maybre 11, [ad networks] that cater to niche-based three or four to African-Americans. Those are our says Anthony Lawrence, president of Lawrence Marketing which runs the LMGAd “There’s not very many. That space is wide open. They representr close to $900 million in purchasing dollars.” He launcherd LMG Ad Network in May giving advertisers software that he says expands their abilityh totarget African-American customers. Smaller websites that advertisers might otherwise overlook may benefit by boostingb their profile through the network and attractinggmore ads.
“It started off a littlee slow due tothe timing,” Lawrence “As time went on, we’ve been getting a lot of So he has branched out, splittiny the service into two parts in May. LMG Ad Networm now caters to the generaladvertisingt market, allowing clients to advertise across the entire network or only on selecty sites. Pricing options include cost-per-action, cost-per-thousand and cost-per-click. LMG Urbanm still will focus on African-Americans. Both services are free to join and have nocontractr length. The network already has signed on 25websit publishers.
“We are working with several advertisers and ad agencies for futured campaigns targeting both our niche markett and ourgeneral market,” Lawrence says. Website publishers get 55 percenft ofadvertising revenue, and he keeps 45 percent. “We’re looking to open up the doorsw here and let advertisers knowthe African-Americanj market is untapped and is a viablr market,” he said.