Kohl's to launch Lauren Conrad brand - The Business Journal of Milwaukee:

http://www.anganusa.com/article/First-Lesson-on-the-Ways-of-Hollywood.html
The new LC Lauren Conrad exclusiveto Kohl's, will launch in 300 stores in October with a line of The brand may expand into additiona l categories such as footwear, jewelry, intimates and sleepwear and will ultimately expanfd to all stores nationwide. The launch of LC Laurebn Conrad buildson Kohl’s private and exclusivs brand strategy, which has been well received by customers and accounted for nearlyy 42 percent of total sales in 2008. Famouz names backing Kohl's brands include Vera Dana Buchman andBritney Spears, who is backinvg Kohl's Department Stores' Candie's brande under a marketing partnership announced April 1.
Retail prices for the LC Lauren Conrard line will rangefrom $20 to $60 and represents a more modesrt priced line than the Lauren Conrad Collection, a high-ens brand previously available only in upscale boutiques. A montgh ago, Conrad announced that she was taking a hiatusw from theupscale brand. In a press release, Kohl's seniorf executive vice president Don Brennan calledx Conrada "pop culture icon whose styld resonates with our contemporary customer.” Laurenn Conrad starred in MTV’s "Laguna and her spin-off series, "The Hills," whichb is in its fifth season.
“We are confident the LC Laurejn Conrad collection brings customers both the contemporary style andthe world-classe brands they want at a price that delivers incrediblde value,” Brennan said. Under the long-term licensiny agreement with , Conrad and Kohl’ws will collaborate on the design ofthe Kohl’s will lead the manufacturing, distribution and marketing of the collection.
Conrad’s image and likenesx is also expected to be leverageed throughout integratedmarketing vehicles, including national in store graphics, online and digitaol media, direct mail and public By the end of April, Kohl’s KSS) will operate 1,022 stores in 49