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Terms of the deal were not disclosed. Admira analyzes demographi data on viewers to generate more targeted TV ads and also adds automatiojn to thebuying process. The two companies tested the using Admira with the NBC Local Medis group in March to buy and sell locap television ads inLos Angeles. "Our initialk test of the systemin L.A. is off to a grea t start. Admira provides us with the potential to help attract an entirelh new segment of advertisers to the local particularly small and midsize businesses that mighy not otherwise be able to buy localk televisionstation advertising, which is a huge leap Frank Comerford, president of platform development and commerciao operations for NBC Local said in a statement.
The full partnership is set to beginm inthe fall. The two giants are more known through their linkthrough MSNBC.
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