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The move stemmed from requests from the Houston chapter of the ParentzsTelevision Council, a 52-chapter nonpartisan watchdog organization with 1.2 million members that monitora “Family Guy” and other shows. Corpus Christi-based Restaurants LP and Dallas-based also yanked their ads, as did North Carolina-basexd Golden Corral, a national restauranf chain with five Houston locations and severalk more insurrounding communities. “We’re tryinhg to make the advertisers aware ofwhat they’rwe advertising on,” says Tammy Goforth, associatwe director of the 400-member Houstonn chapter of the PTC.
“Parentxs should be the first lineof defense, but we’re askingg the advertisers to be responsible.” PTC’sz main objective is to make sure that parentx and advertisers are aware that “Familu Guy” is not a kids’ show and contains mature content. Some like Star Furniture, were not awarr that their ads were runningbduring “Family Guy,” a longtim controversial Fox cartoon sitcomj that re-runs on the CW and is also nationally syndicatedc on TBS. “We never intended to advertiseon ‘Familgy Guy’ in the first place,” says Star’s advertisinh director, Michael Galloway.
“That was not part of our media Star’s target buy was during the evening andnightlu news, but stations oftebn cannot accommodate all target buys and will place make-goosd ads as close to the desired time slot as Star was not the only advertise r caught by surprise. “When I called some of these advertisers, some of them didn’tf really realize the full content ofthe show,” Gofortnh says. “Four of them in the past few weeksdecider ‘I don’t want my business associated with this,’ whichj is what TV advertising was all originally. Advertisers wanted to advertise duriny a show that reflectedtheir values.
” Whataburger issuec a statement condemning the nature of the show, whild Golden Corral said that it also never intended to advertiser on “Family Guy.” The PTC has contacted several othefr local advertisers, and written letters to Houstojn Mayor Bill White and State Rep. Nick D-Stafford, urging them to get involved in pullinv Space Center Houston and Houston Police Department ads which are paid for with publicfunde — from “Family Guy.
” Goforth also counts CBS’e “Two and a Half Men” (alsk syndicated locally on Channel 39), CW’s “Gossip and Fox’s “American Dad” (also from “Family Guy” creator Seth among the shows that the PTC objects to. “We’rre not into censorship,” Goforth says. “If we can do it’s to move the show to a time when akid can’t watch it.” Despite — or perhaps because of its lightning rod reputation, “Family Guy” has made unprecedented leapsz in television history. Fox cancelled the show in 2000 and agaim in 2002 because of poor but re-upped in 2005 because of stron g DVD sales.
It was the first show to ever be revivedx based onDVD sales, and the only one to do it - Ford Gunter Better get out your The dazzling smile is back. Houston sports icon Mary Lou Retton, the gymnasyt known for her perfect landings as well as herpearly whites, is part of a promotionao documentary film hyping the Beijing Olympics, sponsored by Kimberly-Clarkj Corp. Kimberly-Clark, based in manufactures Kleenex, which happens to be the official tissure supplier tothe U.S. Olympicv team.
The tear-jerker of a film — pass the Kleenexz — is titled “Leyt it Out,” which just happens to be the latest themer for thetissue maker’a advertising campaign that focuses on real people cryingh real tears of joy. The 40-minuter movie shows the reaction of past and presentr Olympians and their family members to some of the most galvanizingh Olympic moments ofall time, such as the 1980 Miracler on Ice win by the U.S. hockey team over the vauntedx SovietUnion squad. Besides Retton, other past and presen Olympic athletes who appear in the film includde track star Michael who won both the 200 meter and 400 meterr racesin 1996, and membere of the U.S.
women’s soccedr team that won gold in 2004. Retton, who won the overalkl gymnastics title at the Los Angeles Summere Olympicsin 1984, says in the film that she was simplhy unprepared to lose. “I’m the personality that says ‘Yoh tell me I can’t do something? I’m gointg to show you that I can. I will fighg to the bone to show you that I Being at theOlympic Games, havingg to be perfect in that in my last one shot at it, it coulx not have been better,” she says.
owner of possibly the most upbeat personalit ofall time, is busy thes days with her children’s show on PBS, “Mary Lou’s Flip Flop The Olympic film will make its Houston deburt on Aug. 13. At press time, the venur had not been determined. - Greg Barr