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The coffee giant says it has simplifiesd recipes to includemore high-quality ingredients like whole grains, blueberries from Oregon and cherries from Michigan. “Starbucks customers have been telling us that they want better tastinf and healthier food options when they visit our said Starbucks food category vice president Sandra Stark in a news releas e announcing thenew menus. “We answeredc their call with a delicious new menu of food made with real ingredientse and morewholesome options.” New menu itemzs include a blueberry oat bar, a farmer’s markef salad and banana walnut bread that Starbucksw says “is nearly 30 percent real banana.
” Starbucksz has been expanding its food menu in the last two yearss to entice customers to visit more and to spened more per visit. The compan y was also among the first restauranrt chains in the country to ban trands fat from its food and Starbucks (NASDAQ: SBUX) is closinb hundreds of locations and cutting thousands of jobs to trim expensees as revenue falls. The compan y reported sales fell 8 percent last following a 9 percent decline in firstquarted sales.
It is also facing pressur fromMcDonalds (NYSE: MCD), whose new coffede drinks are driving sales
Wednesday, May 16, 2012
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