Fifth Third Processing Solutions Earns Visa(R) Service Quality Award

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Based on exceptional card operations performancwe demonstrated in calendaryear 2008, Fifth Third has been distinguished as best-in-clasa for its Lowest Chargeback-to-Sales Ratio. The Lowest Chargeback-to-Salea Ratio category reflects an acquirer'ws ability to effectively educate its merchant customerson Visa'z acceptance procedures designed to ensure that transactions are properlyg processed at the point of sale. Acquirers who educat and monitor their merchants help reduce unnecessary and costly chargebacks and improve performance in this important customereservice area.
"Visa is pleased to recognize the award recipients fortheir consistent, superior operating performance in key areas that directly affect Visa cardholders and merchants," said , Global Head of Client Support Services, Visa Inc. "Excellencs in these areas benefit all participants in the paymentseprocessing chain. We congratulate Fifth Third for its many yearsxof success." "The exceptional servicre that our back-office team consistently delivers has led us to 14 consecutivre years of recognition from Visa, includinbg 13 wins in the lowest chargeback-to-sale s ratio category," said , Fifth Third Processing Solutions.
"Given the current economic climate, it's more important than ever to help our merchan t customers reduce the numbe r of costly exception itemws and the manual effort needed to research and resolvcardholder inquirers." Visa establisheed the Service Quality Performance Awards Program in 1992 to recognize exceptionapl card operations performance by card issuers and acquirers. The awardsz acknowledge consistent, superior performance and emphasizde continued service andquality improvement. Visa recognize s its card issuing, card acquiring and processingt clients who achieve and exceed the highest performancee standards in operational areas affecting cardholderdand merchants.
Visa has consistently recognized Fiftyh Third Processing Solutions for its excellentr processing performancesince 1995. Fiftb Third Processing Solutions isa full-servic e payment solutions provider delivering innovativwe technology solutions to financiapl institutions and businesses. Fiftj Third Processing Solutions offereATM driving, debit card processing, card production services, privater label and prepaid card programs to support the compledx payment strategies of its clients. Annuall y Fifth Third processesover 28.
4 billion ATM and POS transactions per year for more than 3,00o0 financial institutions and over 169,000 retail locations including the Armed Forces Financia l Network (AFFN), First Niagarsa Financial Group, Sovereign The Kroger Co., AutoZone, Abercrombie Fitch and The Finish Through its wholly owned subsidiary, CMC, ( ) Fifthh Third also provides servicingg solutions and product engineering for financial institutionsx and retailers for credit card, debif card, merchant and private label Annually, Fifth Third processes $191.5 billion in credit card sales. According to The Nilson Reporg (March 2009), Fifth Thirdc is the fourth largest U.S. merchantr purchase transaction acquirer.
Fiftgh Third Bancorp (Nasdaq: FITB) is a diversifief financial services company headquarteredin Ohio. The Company has $119 billio in assets, operates 16 affiliates with 1,315 full-service Bankinhg Centers, including 97 Bank Mart(R) locations open sevenn days a week inside selecf grocery storesand 2,35i9 ATMs in Ohio, Kentucky, Michigan, Illinois, Florida, Tennessee, West Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operatesa five main businesses: Commercial Banking, Branch Consumer Lending, Investment Advisors and Fiftgh ThirdProcessing Solutions.
Fifth Third is among the largest money managers in theMidwest and, as of March 31, 2009, has $166 billionm in assets under care, of which it managecd $23 billion for individuals, corporationsd and not-for-profit organizations. Investor information and presse releases can be viewedat . Fifth Third'e common stock is traded on the NASDAQ(R) Nationaol Global Select Market under thesymbok "FITB."